Apple has captured to Spotsetter, a company specialized in the field of social research, and have the search engine uses the data to provide personalized recommendations for places, as a TechCrunch.Expected to use "Apple", which has not yet confirmed or officially announces the acquisition process, Spotsetter to strengthen the capacity of its mapping service, especially after the company before it acquired a number of companies specialized in maps and navigation, including HopStop, WiFiSLAM, Embark, Locationary and BroadMap.
It is also believed that the goal of the new deal, details of which were not disclosed, is exploiting the expertise of the company's founders, Stephen TSE, a former engineer at Google Maps service maps ", Johnny Lee, a former adviser to the company" Siemens ".
The application was designed for company Spotsetter for Android and IOS, to collect recommendations from friends with reliable reviews and other data to create maps that are social.
And the application displays to the user any friends was an expert in a particular area, the same user can also refer to a friend as an "expert" in a certain area, in order to increase the impact of its recommendations.
The user can also explore new areas by reviewing maps Spotsetter to see places frequented by his friends, and what are their recommendations on the best places to visit.
Spotsetter uses a special algorithm to pull data from social networks like Facebook and instagram, Twitter and foursquare, as well as information on the places of more than one service for reviews, such as Yelp, TripAdviser and Zagat.
Spotsetter was announced last summer that it had dealt with personal files of more than 5 million users, in addition to the 40 million around the world.
Confirm that the acquisition, the Spotsetter just six days before removing the application from my shop special applications with Android and IOS, and many employees have moved to work under the management of "Apple".
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